The Evolution of Illo's Group
Milestone: Illo's Group started as a makeshift home kitchen known as Lapuz Party Trays, focused on delivering delicious food for small gatherings and parties.
Milestone: The Instagram account grew from 28 followers to 1,500 due to a viral post by a celebrity, sparking early attention and awareness.
Milestone: Illo's introduced the Dine at Home concept, offering customers the convenience of premium meals delivered directly to their homes.
Milestone: As the COVID-19 pandemic set in, Illo's continued operations by housing staff and ensuring safety protocols while serving their community.
Milestone: The company rebranded to Illo's Party Trays, named after the founder's surname. The 'Celebrate as Home' concept was born as a response to the continuous value-adding proposition during the pandemic.
Milestone: Celebrated their first anniversary with 5,000 families served in 2020, reflecting the company's rapid growth and dedication to service.
Milestone: Illo's became the first ghost kitchen in the industry to launch its own YouTube channel, sharing behind-the-scenes content, cooking tutorials, and more.
Milestone: By the end of its second year, Illo's had served over 30,000 families.
Milestone: Illo's Group opened its first flagship restaurant, Illo's Home, in Paranaque City, followed by its spin-off brand, Illo's Home Buffet.
Milestone: Illo's Group was featured by prominent media outfits across the Philippines, further cementing its presence in the industry.
Milestone: The official launch of Illo's premium catering arm, Privè by Illo's, alongside winning the Business of the Year award at the Net 25 Open for Business Trailblazer Awards.
Milestone: Chef N was honored as one of the Top 50 Most Influential People in the Philippines by Rising Tigers Magazine, InCharge Magazine, and TopNewsAsia. The same year, Illo's launched Rosa, a concept restaurant, and established its concessionaire segment under Illo's Hospitality Group.
